Revive: Naming and Brand Identity Design
Revive is a brand of grooming cosmetics dedicated to the beauty and well—being of women. He strives to help every woman discover her natural beauty and emphasize her uniqueness. Each Revive product is designed to meet the needs and desires of women, offering customized solutions for all skin types and age groups.
In the course of extensive work on this project, a new brand name, Revive, was developed, as it reflects the main concept and purpose of the brand — to revitalize and refresh the skin of women. The name Revive is also concise and memorable, which is important for creating a strong and recognizable brand. It is easily associated with the field of cosmetics and skin care, which helps to establish a connection with the target audience.
The design of the project for the brand of women's care cosmetics Revive embodies the aesthetics of luxury and naturalness. It is a modern and minimalistic design using delicate and muted shades that express calmness and inspire confidence. The central visual motif (brand symbol) is a butterfly, which embodies transformation and perfection, naturalness and tenderness, elegance and beauty. The butterfly brand symbol is present on almost all design layouts of the project, as it contains key aspects of the philosophy and products of revive. The selected combination of solutions creates a unique brand identity that combines reliability, flexibility and a sense of mystery.
